The is so much you can do with Twitter, however many people do not utilize it as much as they could and should. According to Chris Brogan there are many ways you can use twitter, Brogan mentions 50 ways.
Helping direct attention to good things was among the top ideas listed. When working in business you need to generate buzz, and hopefully this is good buzz. As a PR person you want to be a part of conversations going on, especially about the companies your involved with. Twitter is perfect for this very thing.
A lot of people in business don't realize there, are alot of people involved with twitter, alot! This means associates of yours will be reading about your company and the good things that go with it. For non-profit groups this is perfect. They don't have to pay a thing, and they can get there messages out there for everyone to read.
Another great resource of twitter is is breaks news faster then others. Which, lets face it, PR people need to know what is going on. We are there to be involved with news and know it and know people's opinion about it.
News is always going on, and what is more perfect then a source that feeds the news to you almost instantly. This is especially good if you are wondering what is going on in a certain conference you couldn't attend, and the attendees are twittering away about the topics.
Twitter can be a little different. The name alone is enough to throw someone off, but don't worry twitter is safe. Not everyone is trying to spam you. Twitter is a great resource that more PR people need to utilize.
Wednesday, November 11, 2009
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