Brian Solis and Deirdre Breakenridge's Putting the Public Back in Public Relation's: Ch.1

I will be doing a series of blogs about the book Putting the Public Back in Public Relation's. The first chapter entitled, "What's Wrong with PR," brought out the problems within this field in a good way. It's not about bashing PR people, but about bringing what they have learned to everyone else. Change is scary, and public relations is going through a change that many people want to turn there back to either because they don't understand or they don't want it. This book really shows that to be successful you need to be able to adapt to the changing times because if you don't, you surely will not last.
There are many reasons listed in the first chapter about what is wrong with PR. They are not trying to bash anyone, but just bring everything out in the open. To be able to make ourselves better PR people and change, we must first know what needs to be changed.
The one thing I think that really needs to be at the top of every PR person is communication. Without good communication you will not know what the public wants or what the client wants. By surfing the web and reading other blogs you can really get connected and be apart of PR 2.0.

Dive In and Take a Chance

I just visited a fellow blogger at badpitch.blogpsot.com , and I read something I found quite interesting. In tough economic times like these, PR people don't want to take any chances that could leave them with less clients. They want to take the safe way out. Chances, are what break you apart from the group and showcase what you're made of. Who wants to be ordinary and do what has already been done. BE UNIQUE and show the world what you got. As badpitch says, when all the chips have fallen, "go on the floor and pick up the chips you want." It is such a common sense thing for me, that when times get hard pick yourself up and keep going, and have fun in the process. The same thing goes for the economy, and your job as a PR professional. Make the best of it and be creative. Your PR people, isn't in our nature to think outside the box?

Ethics is the cornerstone of PR

Although, I wasn't in class today, I did get the notes. Ethics is something that can make or break a PR person. The public wants someone they can trust and know is not going to be mis-leading. Having a ethical rule book and sticking to it leads to the public wanting to be involved with the company you work for. When you're doing surveys, people want to know there is some sort of confidentiality. Some things to keep in mind are: participants must agree to be part of the survey, participants can withdraw at any time, research and surveys are not suppose to harm and participants must know what they're volunteering for. AND... NEVER EVER give out the identity of your participants. Be ethical and you will see the gain.