According to Dave Fleet there are 14 key attributes, old and new that a PR professional must have in order to succeed in this field. The old attributes include: writing, communication skills, attention to detail, media relations, proactiveness and work ethic. The new attributes include:
blogging, microblogging, social networking tools, SEO, coding, RSS, blogger relations, and social media ethics.
The old attributes are something I do well. OF those, writing, communication skills and work ethic are the ones I do best. If you cannot communicate well, mayhem can start. Writing is something you will do everyday whether it be news releases or blogging, you are always putting your thoughts into words. I have always felt strongly about having a good work ethic. If you have this then you can accomplish anything.
The new attributes are a work in progress for me. The new attributes I feel strongest about are blogging, social networking tools and social media ethics. Blogging is something I recently started but have come to really enjoy. You can get your opinion out there without having to spend any kind of money. Social networking is very important. By having blogs, twitter and facebook, it really gives you an edge on the competition. You can be connected through so many people by just having a couple accounts. Social media ethics is something I think every citizen journalist needs to think about when they are writing something that will be put on the internet. Everyone needs some sort of ethics and the internet is no different. People must be accountable for what they write.
Subscribe to:
Post Comments (Atom)
That's awesome you are confident in your writing and communication skills! I am still working to better myself in those areas, but I can tell I have made huge improvements from when I entered college. I enjoyed reading your post!
ReplyDeleteIt's good that you enjoy blogging because I think it will be to your advantage when you look for a job in PR. Your strong work ethic will also be a big help!
ReplyDelete